Rado :: Manufacturers :: Essence of Time, Inc.

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Essence of Time, Inc. :: Manufacturers :: Rado

History: In 1950, as Schlup & Co., Rado created only watch movements. The Rado brand was launched in 1957 and gained fame in 1962 when they released their DiaStar, which was the first completely scratch-resistant watch and is still in production. As part of the Swatch group, the Rado brand stood out as quite successful. In fact, Rado holds in excess of thirty patents centered around new case materials, and they have earned more than twenty international design awards. Many Rado watches are polished with diamond powder for increased scratch resistance. Their standout collections include the Centrix, Sintra, and True.